Hana Noory


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I’m Hana, a designer born and based in the San Francisco Bay Area, with a BFA in Graphic Design from California College of the Arts.

Currently: Exhibition & Graphic Design Intern @ the Fine Arts Museums of San Francisco



© Hana Noory 2025
1. Decked Out (Identity System)

2. I Was Born, I Moved, I Commute (Editorial Design & Installation)


3. Connecting to Chinatown (Book Design)

4. Andy Warhol (Web Development & Design)


5. 505 (Editorial Design/Zine)


Decked Out (Identity System)



Year: 2023
Instructor: Jennifer Sonderby


Decked Out, held at the Waller Street Skatepark in San Francisco on June 23 2024, was a (fictitious) large-scale DIY workshop where skateboarders can fully build a skateboard and decorate its deck. It was led by local skate brands from the Bay Area, who also raffled their own painted decks. Proceeds of ticket sales went to EduSkate, a youth outreach program in San Francisco.

The communication goal was to connect art to skateboarding, while being authentic to skate culture. The project development brought on the DIY spirit of skaters. The imagery centers on spray painted and Xeroxed photographs of skateboarders doing tricks (courtesy of Six12 Media) and hand drawn icons. The textures were drawn from the spray paint, printer ink, and the grip tape of my own skateboard.




Research began the process, both visual and on-site, to learn deeply about the skateboarding subculture’s history, attributes, and values.

The skateboarding community in San Francisco was the main inspiration. They have a large interest in art and self expression, and fully customize their skateboards down to its bearings. They also create and combine tricks; there’s no bounds to what they do—they brave the steep hills of Dolores and kick flip on the edge of Pier 7. 

For them, their canvas is the city streets. 


I visited the FTC skateshop on Haight St. to talk to skaters and learn about the San Francisco scene. An FTC employee showed me the different skate brands based in the Bay Area and I admired the diverse range of expression on their decks.

I discovered the local skate brands Western Edition, Unity, Sprinkles, and Antihero.




I went back to the studio...experimenting, printing, spray painting, DIY-ing.


The wordmark, shaped like a skateboard deck, was hand-stenciled and spray painted. Analog is key; after all, skaters build their boards by scratch—down to its bearings. 



The icons within the identity system are hand drawn. The process honors the DIY-ness of real skaters in San Francisco.



The posters showcases three different kinds of skaters making three different kinds of tricks, reflecting the diversity of the subculture. Anybody can be a skater—there are no rules.






A map for the event, held at Waller Street Skatepark. It’s foldable and pocketable, for the ease of skaters who always got to travel lightly on a skateboard.