- Decked Out (Identity System)
- I Was Born, I Moved, I Commute (Editorial Design & Installation)
- Connecting to Chinatown (Editorial Design)
- Andy Warhol (Web Development & Design)
- 2H Gallery (Identity System)
- 505 (Editorial Design)
©2025
Graphic Designer
Decked Out (Identity System)
Year: 2023
Instructor: Jennifer Sonderby
Decked Out, held at the Waller Street Skatepark in San Francisco on June 23 2024, was a (fictitious) large-scale DIY workshop where skateboarders can fully build a skateboard and decorate its deck. It was led by local skate brands from the Bay Area, who also raffled their own painted decks. Proceeds of ticket sales went to EduSkate, a youth outreach program in San Francisco.
The communication goal was to connect art to skateboarding, while being authentic to skate culture. The project development brought on the DIY spirit of skaters. The imagery centers on spray painted and Xeroxed photographs of skateboarders doing tricks (courtesy of Six12 Media) and hand drawn icons. The textures were drawn from the spray paint, printer ink, and the grip tape of my own skateboard.
Jump to final design
Research began the process, both visual and on-site, to learn deeply about the skateboarding subculture’s history, attributes, and values.
The skateboarding community in San Francisco was the main inspiration. They have a large interest in art and self expression, and fully customize their skateboards down to its bearings. They also create and combine tricks; there’s no bounds to what they do—they brave the steep hills of Dolores and kick flip on the edge of Pier 7.
For them, their canvas is the city streets.
I visited the FTC skateshop on Haight St to talk to skaters and learn about the SF scene. One FTC employee showed me the different skate brands based in the Bay Area and I admired the diverse range of expression.
Decks from SF Bay Area skate brands: Western Edition, Unity, Sprinkles.
I went back to the studio...
Experimenting, printing, spraying, DIY-ing.
Final Identity of Decked Out